21 May 2019
Global commerce is ever-increasing, and as American companies continue to expand internationally, recognizing cultural differences is key. For most Americans, this will require the expertise of ethnography international market research services. Psychologist Geert Hofstede has narrowed down the cultural values to six criteria: Power Distance — This criterion essentially speaks to how willing a culture is to accept power held over them and how much they are okay with inequity in their society.
17 April 2019
Email marketing is one of the most effective ways to market the modern-day business, and in an industry, as concentrated as accounting, email marketing can be one of your most valuable tools. Too many accountants utilize their own vices for marketing via email, however, especially those that work on their own or are just starting out. It is a good idea to work with an accounting firm email newsletter platform provider instead of trying to draft everything you need all on your own and send it to the list of recipients you have.