21 May 2019
Global commerce is ever-increasing, and as American companies continue to expand internationally, recognizing cultural differences is key. For most Americans, this will require the expertise of ethnography international market research services. Psychologist Geert Hofstede has narrowed down the cultural values to six criteria: Power Distance — This criterion essentially speaks to how willing a culture is to accept power held over them and how much they are okay with inequity in their society.
17 April 2019
Email marketing is one of the most effective ways to market the modern-day business, and in an industry, as concentrated as accounting, email marketing can be one of your most valuable tools. Too many accountants utilize their own vices for marketing via email, however, especially those that work on their own or are just starting out. It is a good idea to work with an accounting firm email newsletter platform provider instead of trying to draft everything you need all on your own and send it to the list of recipients you have.
25 December 2018
If you own a business and you want to take it to the next level, it's time to invest in corporate apparel. You might not see how corporate apparel can help improve your business, but it can. Here are just four of the reasons you need to get your employees on board with customized corporate apparel. Encourage Team Spirit If your staff is lacking in the team spirit category, it might have something to do with the clothing they're wearing.
25 December 2018
Digital advertising continues to grow in popularity; however, there is nothing like reading something on paper. Being able to touch something, it triggers something in the brain and allows a far deeper level of engagement. For that reason, direct mail pieces are still very effective in today's marketing world. Sure, mailboxes aren't nearly as cluttered with them as they once were a decade ago, but they can still prove to be effective for your brand if you create a solid plan.
18 July 2018
Thanks to the growth of technology, most businesses turn their focus to online marketing. While online marketing is crucial to the success of your business, it is important to not overlook traditional methods of marketing, as many of these are still effective marketing tools. One such example of an effective traditional marketing tool is the billboard. People drive by billboards on a daily basis on their way to and from work and school.
11 April 2018
In this day and age, companies are looking for ways to make sure that their marketing budget is used properly in order to increase revenue and attract new customers. While newspaper advertising has become less popular due to the rise of the internet, radio marketing is still highly effective. Millions of people listen to the radio while commuting to work, given companies a large audience to share their message with.
8 January 2018
Running for local office may not seem like it's as big of a deal as running for a state or national position in government, but campaigning is just as difficult. In fact, you may have to work even harder on your campaign since, unlike well-known politicians, you do not have an entire staff and millions of dollars in donations to back you up! However, a successful campaign demands that you put yourself out there and work hard to make others aware of your views.
11 August 2017
Twitter is one of several social media platforms that can serve as a useful marketing tool. If you want to integrate Twitter into the marketing of your business, there are ways to make your efforts more effective. Create A Hashtag If you plan to use Twitter as part of your business, you should have a related hashtag. This will make it easier to scan the platform and find posts about your business.
15 December 2016
You want to get your business noticed by other larger companies for many reasons. These companies know how to network, have a larger customer or client base, and have the money to spend on marketing campaigns and more. You want CEOs and other company hands to know and use your product or service, so you need to get your name out there to impress. Here are unique ways you can promote your small business to company bigwigs who matter.
19 August 2016
As a financial planner, you're likely always looking for ways to increase your client base throughout the year and improve your profits. Here are three things you can do to help keep your roster full. Maintain a Blog An excellent way to generate more interest in your financial-planning services is to start and maintain a blog that is associated with your business website. By regularly publishing helpful, interesting content on your blog, you can expect to increase engagement with current clients and attract new clients when your content is shared through social media or found on a search engine.