Every real estate agent knows that the real goal of their marketing efforts is to find their next client, not sell houses. Houses sell themselves. With that said, there are several key tasks that need to be accomplished to find and keep those clients. While newbies often need to wear all the hats when they are first starting out in real estate, a real estate agent marketing service can help pick up the slack by performing many of these tasks.
Anniversaries
One of the easiest ways to stay in touch with past clients is to send anniversary cards celebrating not their wedding anniversary, but rather the anniversary of their house purchase. A good real estate agent marketing service can take care of this important yet often forgotten task for you.
CRM
Customer relationship management, or CRM, is a process of keeping in touch with clients. In real estate, it is common for agents to have A list clients (buying in 90 days or less), B list clients (buying in six months), and C list clients (potential clients who are not ready yet). All clients need to be contacted on a regular basis but the timeframe in between calls varies depending on whether or not they are on the A, B, or C list. Having a real estate agent marketing service that provides an integrated and easy-to-use CRM is important.
Just Listed
Another marketing task for real estate agents is to send out both 'Just Listed' and 'Just Sold' postcards to past, current, and potential clients. It is an easy way to stay in contact with everyone. Savvy agents also send the postcards to neighbors using a 10-10-20 method. In other words, ten neighbors to the left of the listing, ten neighbors to the right, and twenty across the street. With a real estate agent marketing service, it is easy to coordinate a large 'Just Listed' or "Just Sold' mailing.
Editorial calendar
According to SocialMediaToday.com, 44 percent of real estate agents landed at least one client from social media in 2020. While this may have been pandemic-driven, many agents realize that a consistent social media presence is important going forward. When you have an editorial calendar of social media posts pre-planned and scheduled on a real estate agent marketing service, it can make the process much easier.
The key to being a successful real estate agent is staying in constant contact with past, current, and potential clients, and a great real estate agent marketing service can help you do just that.
Contact a company like Homes.com to get help with marketing.
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