marketing to build a successful web business

4 Digital Marketing Targets You Should Know

by Barry Graves

When a marketing agency launches a digital campaign on behalf of a client, they have to allocate resources and efforts for multiple sectors. Clients need to be aware of what these sectors are so let's take a look at four that will be regularly targeted by a digital advertising agency.

1. Your Website

A good way to think of your website is that it's a billboard that you have complete control over. For an advertising agency, that means your website is prime real estate where you can put up any message. The norm is to develop interesting and marketable content to attract traffic from search engines and other websites.

Oddly enough, at the same time, a website is also a point of contact. You can develop a mailing list from the contact form, and this can power other marketing efforts. Likewise, the point of contact also functions as a customer service portal. 

2. Social Media

Another major piece of real estate your digital marketing agency will encourage you to take control of is your social media presence. The rise of social media platforms like Twitter, Facebook, Instagram, TikTok, and Snapchat have made it possible for companies to speak directly to potential customers in a way never previously possible. Small posts and the use of imagery also make it possible to create snappy content quickly. Built-in private messaging systems allow social media platforms to function as points of contact just like websites, too.

3. Digital Ads

Almost every marketing agency encourages its clients to purchase digital ads. These are small links and images that appear on other websites, search engines, and social media hubs. The critical part of this process is targeting audiences that match your goals and products.

4. Email

If you've made good use of the contact form on your website to build a mailing list, then creating an email marketing campaign is a must. These generally take the form of either a newsletter or a flyer, depending on what your marketing angle is.

The newsletter is usually better for content marketing. For example, a tax law firm might send out several newsletter-style emails a month to keep subscribers up-to-date on developments in the field.

Flyer-style emails work best for companies that are selling products. Coupon codes and specials are often used to track reception and to provide incentives and rewards to customers.

For more information about these marketing tools, contact a marketing agency.