marketing to build a successful web business

Billboard Marketing: 5 Tips That Work

by Barry Graves

Thanks to the growth of technology, most businesses turn their focus to online marketing. While online marketing is crucial to the success of your business, it is important to not overlook traditional methods of marketing, as many of these are still effective marketing tools. One such example of an effective traditional marketing tool is the billboard. People drive by billboards on a daily basis on their way to and from work and school. When a billboard design is created and used properly, it can help you gain a competitive edge in your industry. Here are five tips that will help you create an effective billboard marketing design.

Tip #1: Know Your Locations

The whole reason that you buy a billboard is to be seen by potential customers. Therefore, location is crucial. Many people assume that any billboard will do; however, billboard locations are not created equally. It is imperative that you are familiar with where and when your billboard messages are being posted – not to mention what message is being posted. Is your message easily visible? Is your message illuminated? Are you reaching your ideal consumers based on the demographic profile of the traffic/audience?

Tip #2: Use Six Words or Less

With billboards, you only have mere seconds to get your message across to consumers. Therefore, you can't give them a huge block of text to read. Instead, you have about six words or less to communicate your significant message to them. If you can't do that, then you need to rework your message or you may want to consider another way to get your message out there to consumers.

Tip #3: Use Graphics

Sometimes words just aren't able to truly express what you need to say, or graphics can't say what you aren't able to say in a few words (which is what you must do). Visual elements are able to communicate to consumers in a quick, effective manner. With traffic flying by at 55-plus mph, a billboard with a combination of text, graphics, images, and color work really well together for an instant read.

Tip #4: Keep It Simple

As with most things, simplicity is key when it comes to billboard marketing. Billboard readers don't have the luxury of time, which means they don't have the time to decode clever text, let alone remember a huge idea that you have on your billboard. As you are creating your overall message and billboard, make sure to avoid any confusion and clutter; keep things as simple as possible.

Tip #5: Go Bold

Bold can be scary, but don't be afraid to take the bold approach with your billboard marketing design, as it may be just what you need to grab the attention of passersby. Bold will communicate quickly to your readers, and it will be visually appealing. Dull and boring, however, is rarely seen, hardly ever remembered, and most certainly is never effective.  

Contact a company like Outdoor Networks for more information.