marketing to build a successful web business

3 Ways to Increase Your Customer Base as a Financial Planner

by Barry Graves

As a financial planner, you're likely always looking for ways to increase your client base throughout the year and improve your profits. Here are three things you can do to help keep your roster full.

Maintain a Blog

An excellent way to generate more interest in your financial-planning services is to start and maintain a blog that is associated with your business website. By regularly publishing helpful, interesting content on your blog, you can expect to increase engagement with current clients and attract new clients when your content is shared through social media or found on a search engine.

Your blog posts should provide actionable information that readers can use to improve their personal financial situations or to address financial concerns they might have. The idea is to establish yourself as a thought leader within the financial-planning industry, which means giving away information that's of value to your readers. Make a commitment to publish something new at least twice a month; your audience is sure to grow as your blog expands.

Offer Referral Perks

Offering your current clients referral perks is another effective way to increase your customer base, and therefore your profits, over time. Consider giving clients 10 percent off their next service bill if someone they refer decides to hire you. Alternatively, you can be specific by offering a discount on certain long-term services in return for referring someone who needs help with in-depth social security or retirement services. Even a small token of appreciation such as a branded coffee mug may be enough to encourage your clients to recommend your services to their friends and family members, as long as they're satisfied with the work you do.

Hire a Marketing Service

If you don't have a lot of time to spend looking for and connecting with new clients, it's a good idea to hire a marketing service that specializes in working with financial planners and providers. An experienced financial-planning advertising service will know who your target audience is and understand how to connect with them using various financial topics and marketing methods.

An experienced service provider will save you a lot of time and effort by staying up to date with the latest search-engine algorithms and content marketing trends, so the most effective marketing methods can be employed when you set up a new promotional campaign. They'll also manage your campaigns from beginning to end so all you have to do is keep up with the reports.  

These tips and tricks should make it easier for you to build your financial-planning business and increase your client base as time goes on.